the HEARD initiative
In support of the new James Beard Foundation F&B Investment Fund for Black and Indigenous Americans.
the HEARD initiative
In support of the new James Beard Foundation F&B Investment Fund for Black and Indigenous Americans.
our inspiration
our inspiration
our inspiration
For most, our industry is not one in which it is easy to succeed. For some, rising up to the top has historically been just an insurmountable climb. On a good day, survival is matter of fighting hard to stay north of that razor thin margin, gaining the coveted recognition needed to attract a loyal customer and then having the freedom to s
For most, our industry is not one in which it is easy to succeed. For some, rising up to the top has historically been just an insurmountable climb. On a good day, survival is matter of fighting hard to stay north of that razor thin margin, gaining the coveted recognition needed to attract a loyal customer and then having the freedom to share ones plated vision with the world. But then there are those who have had their culinary voices silenced by all the cultural noise that surrounds us and as a result, they never get to be seen or be heard. Helping those who have a passion to express but lack the opportunity they deserve to become the Chefs they've dreamed to be is the inspiration behind the
HEARD INITIATIVE.
our mission
our inspiration
our inspiration
Our mission is to help raise awareness of those in the restaurant industry who have been left standing just outside the culinary spotlight for far too long. To do so, we strive to raise the necessary financial support to help them to build their stage from which they can cook the food that will bring their shining light into focus for all
Our mission is to help raise awareness of those in the restaurant industry who have been left standing just outside the culinary spotlight for far too long. To do so, we strive to raise the necessary financial support to help them to build their stage from which they can cook the food that will bring their shining light into focus for all to see and enjoy.
This is the mission of the
HEARD INITIATIVE.
our cause
our inspiration
our cause
We know that this is a battle that we cannot fight alone. Decades of struggle cannot be overcome nor erased by an army of one. But together, through your support with the purchase of our handmade HEARD wristbands, you can join us and be part of a much larger cause whose sole purpose is to help those who need just a little lift up to final
We know that this is a battle that we cannot fight alone. Decades of struggle cannot be overcome nor erased by an army of one. But together, through your support with the purchase of our handmade HEARD wristbands, you can join us and be part of a much larger cause whose sole purpose is to help those who need just a little lift up to finally overcome the professional hurdles that have held them back for far too many years. This is our cause...
#HEARD_INITIATIVE
Today we show our Support...
Many Chefs feel a responsibility to recognize and uplift all members of our industry, especially those whose contributions have been historically minimized. We recognize that our society has contributed to a system of disproportionate opportunity, especially in the food world, and we feel it is time for us to take intentional and aggressive action to help create a more equitable industry for communities that are impacted by systemic racism.
In acknowledgement of the immeasurable contribution that the Black and Indigenous American communities have made to the modern American foodscape, the HEARD INITIATIVE was launched to raise funds in support of the JAMES BEARD FOUNDATION F&B INVESTMENT FUND FOR BLACK AND INDIGENOUS AMERICANS. This fund will provide financial resources for food or beverage businesses that are majority-owned by Black or Indigenous individuals. It is our hope to contribute to the rebuilding of an independent restaurant industry that will be stronger, more equitable, more sustainable, and more resilient when it re-opens post-COVID-19. This new HEARD INITIATIVE is our commitment to lift up the Black and Indigenous business owners in our industry, not just in light of the pandemic, but for good.
.jpg/:/cr=t:0%25,l:0%25,w:100%25,h:100%25/rs=w:400,cg:true/qt=q:1)